HI, I'M AN AWARD-WINNING SENIOR DIGITAL COPYWRITERPOET.

CHECK OUT my work BELOW.

 
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direct mail / digital / OOH

 

BOOK OF PLAY

Lighting up the next generations imagination
with Eveready torchlights and a shadow play storybook
that won at Cannes, LIA, Spikes Asia and more.

 
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online film / social

 
 

i'm1

M1 connects and intersects the lives of everyday Singaporean
change makers with a spoken word anthem and Facebook/Instagram campaign.

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interactive / digital

GRANDFATHER STORIES

Ensuring our oral history and grandparents live on with a
location-based online database full of their dearest stories.

 
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interactive / digital

 

A NEW JOY TO FLY

Launching SilkAir's latest fleet with an
interactive website experience.

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print / OOH

 

DISCOVER ME

The Chevrolet Malibu is where American muscle meets the open road.
Inspired by American poet Jack Kerouac's On The Road, we crafted these key visuals.

 
 
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OOH / digital

 
 

landed love letters

Waiting for your luggage at Baggage Reclaim? Snap and
send these out-of-home love letters to your loved ones to
let them know you've landed.

 
 
 

online film / print / direct mail

 

A JOURNEY TO GREATNESS

We asked agencies to enter effective work to the Effies,
as they undertook an epic journey to win their weight in gold.