My portfolio as a Senior Digital Copywriter.

View resume and awards.

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I'M1.

telco brand campaign

Discover the connections and intersections
of everyday Singaporean change makers.

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EVEREADY'S BOOK OF PLAY.

award-winning direct mail

Lighting up the next generation's imagination.

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SILKAIR'S NEW JOY TO FLY.

launch microsite

Launching Asia's first MAX 8 airplane with an interactive experience.

CHEVROLET DISCOVER ME

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WWWOOF.SG

Giving lost dogs an online home.

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GRANDFATHER STORIES.

Ensuring our oral history, and our
loved ones, live on in stories.

READ THE NT.

Northern Territories Tourism needed blog content. I said struth,
good thing I know the Outback like the back of my van.

 

hi, i'm an award-winning senior digital copywriter + Poet.

For the last 5 years, my tendency to think big, my diverse craft of writing, and my success as a spoken word poet has had Chief Creative Officers peg me as "one of the best up-and-coming writers [they've] ever worked with."

Having worked at international agencies throughout Asia Pacfiic, I've had the honour of winning accolades from festivals such as Cannes Lions, London International Awards, Spikes Asia, the Effies and more.

But first, let's see where I've been.


experience.

SENIOR DIGITAL Copywriter
Y&R SINGAPORE
SEP 2016
Present

Ideates and creates digital/integrated campaigns, social activations and _____ for Asia Pacific clients such as M1, Caltex (APAC),

Copywriter
Balance Australia
Dec 2015
SEP 2016

Wrote for Northern Territories Tourism, Ted's Cameras, Melbourne Airport, Britz, BIG4 Holiday Parks, Country Racing Victoria, Bayer, Toyworld.

Copywriter
M&C Saatchi Melbourne
Sept 2015 – Oct 2015

Freelanced for Priceline and John West. Worked 10 days straight on a pitch.

Copywriter
Creative Juice\ & TBWA\
Mar 2014 – Sept 2015

Ideating, presenting and writing for Nando's, Tesco, Cornetto, Unilever, Expedia and many more, I lead a team of designers, and won the agency new business and numerous awards with The Eveready Book of Play.

Copywriter & Director
Shorts & Sweet Productions
Nov 2011 – Feb 2014

Ideating, branding and writing for ideation, branding and copy for each client Shorts and Sweet Productions took on, along a range of digital and traditional mediums.

Directed, produced and wrote for projects such as web series, commercials, corporate videos, product videos, presentations and brochures for: Leaderonomics, PETRONAS, Nissan, The Star Newspaper, Intel Malaysia and more.


AWARDS.

SILVER. BRANDED ENTERTAINMENT.
CANNES LIONS, 2015.

SILVER. ORIGINAL PRINTED CONTENT.
SPIKES ASIA, 2015.

BRONZE. DESIGN.
SPIKES ASIA, 2015.

BRONZE. 
LONDON INTERNATIONAL AWARDS.

Silver Lion (Branded Entertainment)
for Eveready Book of Play
Cannes Lions 2015

Silver Spike (Original Printed Content)
for Eveready Book of Play
Spikes Asia 2015

Bronze Spike (Design)
for Eveready Book of Play
Spikes Asia 2015

Gold Kancil (BM Copy Single)
for Eveready Book of Play
Kancil Awards Malaysia 2015

Best Book & Lyrics
for Everworld the Musical
10th BOH Cameronian Arts Awards

Bronze LIA (Branded Entertainment)
for Eveready Book of Play
London International Awards 2015

Bronze LIA (Design)
for Eveready Book of Play
London International Awards 2015

Bronze Effie (Brand Experience)
for Eveready Book of Play
Effie Awards Malaysia 2015

Bronze Kancil (Direct, Use of Printed Matter)
for Eveready Book of Play
Kancil Awards Malaysia 2015

Bronze Kancil (Branded Content & Publishing)
for Eveready Book of Play
Kancil Awards Malaysia 2015


CLIENTS.

M1. CALTEX. TAFEp. WINK+. POPEYE'S. TED'S CAMERAS. NORTHERN TERRITORIES. BAYER. MELBOURNE AIRPORT. SPORTSPOWER. CVA. THL CAMPERVANS. JOHN WEST. PRICELINE. LINe. NANDO'S. EVEREADY. TESCO. RENAULT. EFFIE AWARDS. CORNETTO. TUNE HOTELS. SPRITZER. CHEVROLET. FRUTTARE. PLANTA. SP SETIA. POS MALAYSIA. AJINOMOTO. COLLABSPOT. TAYLOR'S GROUp. ASIAN FOOD CHANNEL. KYANITE TV. AQRS. PETRONAS. MISS UNIVERSE MALAYSIA.