"A NEW AGE CREATIVE WHO PRESENTS HIS IDEAS FROM HIS HEART AND SOUL." - VJ ANAND, EXEC CREATIVE DIRECTOR, BBDO MALAYSIA
hi, MY NAME'S WILL.
I'm a Senior Digital Copywriter. I've worked across Asia Pacific markets and agencies for 6 years, creating digital and integrated campaigns for Australia, Malaysia and Singapore.
I believe in the power of storytelling, disrupting with ballsy thoughts, and engaging with interactive, online experiences. I'm passionate about spoken word poetry, travelling, and have performed on stages for up to 2,900 people at a time.
My tendency to think big, along with my diverse crafts of writing, has had Creative Directors peg me as "one of the best up-and-coming writers [they've] ever worked with."
I've worked for international networks such as TBWA\, Young & Rubicam and M&C Saatchi, and boutique agencies as well.
I've had the honour of winning accolades from Cannes, London International Awards, Spikes Asia and new business from a variety of industries.
But first, let's see where I've been.
SENIOR DIGITAL Copywriter
SEP 2016 – Present
Creates digital and integrated brand campaigns for M1, SilkAir, Caltex and Land Rover for Singapore/Asia Pacific markets, winning SilkAir as new business for Y&R regionally.
Dec 2015 – SEP 2016
Created digital campaigns, online content and social activations for Northern Territories Tourism, Ted's Cameras, Melbourne Airport, BIG4 Holiday Parks, Country Racing Victoria, Bayer and Toyworld.
M&C Saatchi MELBOURNE
+ UOB BANK
Sep 2015 – DEC 2015
Worked freelance for UOB Bank, creating POS and DMs, and then M&C Saatchi Melbourne, creating an integrated campaign pitch for Priceline and John West.
Creative Juice\ + TBWA\ MALAYSIA
Mar 2014 – Sep 2015
Ideated, presented and created work for Eveready, Nando's, Chevrolet, Tesco, Effie Awards, Cornetto, Unilever, Expedia, Spritzer and more. I lead a team of designers, and won the agency new business and numerous awards with The Eveready Book of Play.
Copywriter & Director
Shorts & Sweet Productions
Nov 2011 – Feb 2014
Ideated, wrote and produced web series, commercials, corporate videos, product videos, presentations and brochures for Leaderonomics, PETRONAS, Nissan, The Star Newspaper, Intel Malaysia and more.